Arsenal Announce Record £150m Deal

By on November 23, 2012

Santi Cazorla Arsenal

Arsenal have announced a new £150m deal with Emirates that will see the international airline extend it’s shirt sponsorship for a further five years.

The current shirt sponsorship deal, worth around £5.5m per year, was up for renewal at the end of the 2013/14 season and the Club have struck an impressive extension that will run until the end of the 2018/19 season.

As well as the shirt sponsorship, the deal includes a naming rights extension that will see the Stadium continue to be called ‘Emirates Stadium’ up until 2028. The original deal that Arsenal entered into with Emirates began in 2004 when the airline secured naming rights to the stadium until 2021 and a the shirt sponsorship began in 2006/2007 season.

This new deal is one of the biggest ever agreed in sport and is worth £30m-a-year for the Club, so this is truly an exciting day for Gooners and is the first sign that we are going to be improving our ‘outdated’ commercial deals.

Chief executive Ivan Gazidis said of the deal on Arsenal.com:

“This is an exciting day for Arsenal Football Club and all our supporters,” said Ivan Gazidis. “This agreement is a testimony to Arsenal’s approach and to the capabilities we have developed in recent years as well as the strength of our partnership with Emirates.

“The original deal with Emirates was a key facilitator of our move from Highbury and this next phase of our relationship will be just as critical to keep us at the top of the game in England and Europe.

“Emirates is the perfect partner for Arsenal and we are delighted to have agreed a new partnership. Emirates is a world-class brand and by flying to more than 120 destinations across six continents has a truly global reach. This reach will play an important role in our own ambitions to further extend the depth of our following around the world. The fact this partnership will continue for many years to come underlines how much both organisations value and benefit from the relationship.”

The Emirates brand will also continue to appear on the front of Arsenal’s playing and training kits and the new deal also includes various marketing initiatives to ensure Arsenal engage with their fan base in the UK and abroad.

You can read the full official statement on Arsenal.com. How do Gooners feel about the new £150m deal? Get involved in the comments section.

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9 Comments

  1. wambam

    November 23, 2012 at 12:13 pm

    Great news. Now lets buy Neymar.

  2. Franco

    November 23, 2012 at 12:24 pm

    Great news but we all know that all the money will be send to America by that greedy major shareholder who only cares about his pocket that the Team’s fans. Stupid.

  3. Lobsta

    November 23, 2012 at 12:24 pm

    Just that I don’t understand the part about the naming rights also being extended till 2028.. I thought that was another deal independant of the shirt one??

  4. tuncasjo

    November 23, 2012 at 12:35 pm

    With that Theo must sign new contract.congrat gunners

  5. tommyt

    November 23, 2012 at 1:14 pm

    It’s interesting how he says “play an important role in our own ambitions to further extend the depth of our…. ‘following'” lol as opposed to what we want to hear “the depth of our… SQUAD!” Lets just hope that they surprise us all and buy big in January..

  6. Dan T

    November 23, 2012 at 1:18 pm

    @Lobsta

    For many clubs it would be, but for ours, I think because it is all with same company it all gets lumped together. Really can’t complain about the amount we’re getting though. The only slight problem with extending the naming rights of the stadium is it may put off other sponsors when the deal is up for re-negotiation, but the amount they are giving us is more than fair so no complaints from me. We just have to hope Emirates continue prospering in their quest for total domination of the skies!

    I think Man U are getting moe than us currently with their seperate trainin kit sponsor (still getting 10mil a year from DHL I think), but they are a much bigger brand than Arsenal anyway so should be. However, when they swap to chevrolet I think they will be getting about 28mil a year kit sponsorship – I dunno if this includes the training kit or not.

    I think this is the first time I can honestly say ‘well done Gazidis’

    • Lobsta

      November 23, 2012 at 2:09 pm

      Thanx 4 clearing that up mate, I’m currently doing contract law and this stuff interests me to no end. But now I’m just wandering.. How do we pen a contract that stops paying us in 2018/2019, but basically concludes in 2028. Do we not get any money at all for the last 10years??

      • Dan T

        November 23, 2012 at 2:22 pm

        I’m not sure. I assume not. However, I would have thought that the stadium naming rights will actually be a very small proportion of the overall deal. Many clubs do not sell naming rights to their stadium anyway and we certainly wouldn’t have done if we hadn’t moved stadiums.

        So I guess any extra money from the naming rights is just a little added bonus and maybe used as a way for us to secure the deal more than anything.
        My only concern is that if Emirates decide they don’t want to xtend in 5 years then it might put off other companies from giving us such a big deal. We certainly wouldn’t have any other airlines bidding to sponsor our shirts when the stadium is still called Emirates!

        • Lobsta

          November 23, 2012 at 2:46 pm

          Ooh, I don’t even want to think of what would happen if a situation like that would arise. The best way to make sure that doesn’t happen is by WINNING THAT LEAGUE, just that little bit more motivation, like we needed any

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