- Arsenal Boost – Star Set To Make Injury Return This Weekend
- Arsene Wenger Offers Positive Injury Update On Alexis Sanchez
- Liverpool Dealt Fresh Injury Blow As Star Ruled Out Until 2016
- Liverpool Handed Major Injury Boost Ahead Of Man City Showdown
- England Squad Announced: Eric Dier Joins Man Utd & Liverpool Stars In 23-Man Squad
- Liverpool Receive Injury Boost As Attacker Eyes Swift Return From Surgery
New Chelsea 2013/14 Home Kit Launch Teaser: Part 1
Not long now Chelsea fans until Adidas officially launch the new home kit to be worn during the 2013/14 season. To celebrate Friday nights launch, Adidas have come up with a teaser campaign entitled ‘It’s blue. What else matters?‘.
We’re lucky enough to be taking part and have some exclusive images for you as well as a video for the first part of the teaser campaign. The two images shown above hint at the direction Adidas are taking in the campaign, which has been created on the insight that Chelsea clearly ‘own’ the colour blue.
Adidas are claiming the launch will showcase the players and show their commitment to the club and the lengths that they will go to will inspire the fans and show the club as they have never been seen before.
Judging by the images and video, blue paint seems to play a key part in the launch but we’ll have stay see what tomorrow’s Campaign Teaser Part 2 brings us. Stay tuned for more images on Friday morning ahead of the official launch which will be unveilled on Saturday morning.
Follow the conversation at @adidasUK #allincfc