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Top 5 Partners of West Ham United

– Here are the top 5 companies that have partnered with West Ham in recent years

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Founded in 1895, West Ham United has partnered with the greatest companies and this alliance has been profitable for all sides allowing them to progress on and off the field. The Hammers are one of the most followed Premier League clubs so it’s not surprising that many largest industries are attracted to work with them.

With the rise of gambling and it’s close relationship with football, West Ham have also partnered with gambling companies as well as firms from industries like finance and payment providers. WHUFC have signed many different sponsorship deals, here are the top 5 companies that have partnered with the Londoners.

Monster Energy

Monster Energy is a globally recognized energy drink that is produced by the firm Monster Beverage Corporation. The company has signed a partnership with West Ham United in which Monster Energy has become an official energy drink partner of the club. In fact, Monster is a huge global brand known for its quality energy drinks and this collaborative partnership allows the company to grow.

With WHUFC having a huge global fanbase, the reputation of this energy drink will surely increase. Apart from being the official drink of West Ham United, Monster Energy also supports the club’s fanbase and communities. The global giant firm is also renowned for supporting athletes, musicians, and extreme sports events.


The collaboration of West Ham United and Betway started in February 2015 and is still going strong. As a matter of fact, the deal has run for three seasons such as 2015-2016, 2017-2018, and 2019-2020. In this long-term alliance, the great online bookie has become the principal sponsor of the club. Betway has never been featured among non Gamstop bookies accepting self-excluded punters, providing fair and responsible terms for British gamblers.

In return, the firm has offered services to the club like organizing live events and promotions to the Irons’ fans in the main goal to supply real benefits to the football club. Betway is, actually, one of the successful companies in the gambling field and supplies sportsbook, casino, poker, and bingo to about two million customers in the world.

Basset & Gold

Since July 2018, Basset & Gold has been the official sleeve sponsor and eSports partner of West Ham United. Based in London, the company is a major player in the financial service sector with a mission to offer investors market-leading returns that meet their goals.

Under the terms of sponsorship, Basset & Gold’s logo features on the left sleeve of WHUFC’s men’s first team, PL2, and Academy shirts. Additionally, the firm will also benefit from the marketing initiatives planted by the club. As for the Basset & Gold Company, they offer services to the club to improve its reputation.


MuchBetter is a popular name among the online payment methods as it is well-reputed to be straightforward and safe. This payment company has become an official online and digital payment wallet partner of West Ham United FC. Since MuchBetter is an award-winning payment option, the firm is able to work closely with the club by improving the club’s reputation as well as enhancing the fans’ experiences via their services.

MuchBetter is an online and mobile payment service operated by MIR Limited UK Ltd. This solution is mainly attractive for transparency and today, the company has hundreds of partners.

Scope Markets

Considered to be an official online trading partner of West Ham United, Scope Markets is a leading industry in the financial services. The firm has the goal to deliver top-notch trading infrastructure for the investors and the customers. In this agreement, the two parts are benefiting from many advantages as they have worked closely together to ameliorate their corresponding businesses.

As Scope Markets firm is known for its excellent innovation, this partnership has made this major Premier League club improve its identity and reach an international fanbase. In return, the club will work on initiatives that will give real benefits to the firm and will also extend its global profile.


Sponsorship deals with football clubs are a great way to enhance a companies reputation and exposure to worldwide markets, while also boosting the clubs bottom line with multi-million pound deals, so it’s truly a win-win situation for all concerned.

For this well-known English club, it’s always important to attract new commercial deals and West Ham United FC supplies plenty of opportunities for their partner companies to reach their fanbase all over the globe.

1 Comment

1 Comment

  1. ant mclaren

    July 10, 2020 at 6:00 pm

    Basset and Gold has gone bust owing all its bondholders.

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