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New Chelsea 2013/14 Home Kit Launch Teaser: Part 1

Adidas will launch the new Chelsea home kit to be worn during the 2013/14 season on Saturday morning. Here’s some teaser images and a video ahead of the launch

Not long now Chelsea fans until Adidas officially launch the new home kit to be worn during the 2013/14 season. To celebrate Friday nights launch, Adidas have come up with a teaser campaign entitled ‘It’s blue. What else matters?‘.

We’re lucky enough to be taking part and have some exclusive images for you as well as a video for the first part of the teaser campaign. The two images shown above hint at the direction Adidas are taking in the campaign, which has been created on the insight that Chelsea clearly ‘own’ the colour blue.

Adidas are claiming the launch will showcase the players and show their commitment to the club and the lengths that they will go to will inspire the fans and show the club as they have never been seen before.

Judging by the images and video, blue paint seems to play a key part in the launch but we’ll have stay see what tomorrow’s Campaign Teaser Part 2 brings us. Stay tuned for more images on Friday morning ahead of the official launch which will be unveilled on Saturday morning.

Follow the conversation at @adidasUK #allincfc



  1. sean

    April 4, 2013 at 2:10 pm

    What else if not blues?

  2. ugochukwu vitus

    April 4, 2013 at 2:24 pm

    my focus is on 2days match i hope chelsea to win at home at list 1 goal to 0 then we will be sure of next round

  3. j.oconcept

    April 4, 2013 at 5:10 pm

    I believe chelsea could win tonight in order to give us a confidence for the second leg of the match, like real madrid did yester night. Up blues!

  4. G Manyusa

    April 5, 2013 at 10:54 am

    Good ones

  5. john christian

    April 5, 2013 at 4:30 pm

    All i want is winning, up blues

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