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Understand your Football Betting Options at William Hill

When you think about it, William Hill is one of the most popular sportsbooks in the UK. You can find their betting shops in nearly every corner and their website throngs with thousands of bettors daily.

Of course, popular sportsbooks aren’t always the best bookmakers out there. Is William Hill an exception? Let’s discover below while analyzing how to bet on football at the website.

The Sign-up Process

William Hill operates in the UK, Ireland, Finland, and Austria. You can also access the website if you live in a US state that allows sports betting. By default, you must be above 21 years to bet in many US states and 18 years around the world.

Creating an account at William Hill is as straightforward as providing your name, email address, and phone number. These are standard requirements at most betting websites. Bookies have to ask for the details by law.

With that in mind, you can also place your bet within minutes of creating an account at William Hill. All that’s required is to fund your account with as little as £5 and select a football game to predict.

For reference, these are some of the options you can use to deposit money into your William Hill account:

  • PayPal
  • Yandex
  • Visa, MasterCard, and Maestro
  • EcoPayz
  • Bank Transfer
  • William Hill Cash Direct

You can also withdraw these banking options. But before we get there, figure out whether you’ll claim the company’s welcome bonus. You earn £30 if your bet £10, money you can use to predict several matches at once.

There are more free bets at William Hill. Learn about them by reading lots of detailed information here. Discover whether to claim their cashback offer of whether you’re better off taking advantage of “cash in my bet” offers. You can maximize your profits immensely through free bets, but only if you use the right bonus for your types of bets.

Selecting a Football Match

Football is the first thing you see on William Hill’s website, so there’s no getting lost. It’s not the only sport, though, and you’ll surely get tempted to wager on eSports, basketball, cricket, rugby, tennis, and boxing.

But sticking to football, William Hill lets you narrow down your choices by choosing specific leagues, teams, and wager types. Precisely, you can choose between the Championship and the Premier League.

Or you can select a specific game and predict one of many types of bets:

  • Match winner
  • Correct score
  • Totals
  • Both teams to score—yes/no
  • Proposition bets
  • Accumulators

Match winners are the most popular types of football bets. In a game between Manchester City and Norwich City, all you need is to select the winner. You can also predict a draw or bet on what happens in the first or second half only.

All the same, William Hill lets you wager on just about anything related to football. In fact, you might get overwhelmed by the abundance of choices. It’s something you can avoid by researching matches in-depth. But even then, you need to stick to one prediction and avoid distractions.

William Hill—Football odds

William Hill offers some of the most competitive football odds out there. And that’s a big reason you might want to try its services. It gives you a better chance of maximizing your profits than many of its rivals.

Sometimes the odds might not look too different from those at Bet365 or Betfair. But look closely and you’ll discover you could increase your wins by up to 10% by choosing one bookmaker over the other.

In all fairness, William Hill doesn’t feature the best odds for all football games every weekend. Sometimes you’ll find better odds at a competing website. But over time, this sportsbook offers incredibly competitive odds.

In-Play and Football Streaming

Ever played live betting? Because if you haven’t, you’re missing out on an adrenaline-inducing betting experience. In-play betting is like playing chess, except it’s faster and your money is usually on the line.

So, why do it? Live betting isn’t just exciting and nerve-racking. It can also be more profitable than traditional wagering. That’s because bookmakers like William Hill change the odds constantly, sometimes creating prime betting opportunities.

Don’t rush into in-play betting, though. It carries a significant degree of risk. You also need to follow a match for 90 minutes to know what’s happening and predict outcomes before they happen.

Luckily, William Hill lets you watch a variety of football games through its betting apps free of charge. You can also choose to follow matches through their score updates’ section. Either way, you must know everything happening in a match to engage in live betting.

William Hill Betting Tools

William Hill wants its website to be the only resource you use for football betting. They make it worth your time by offering a slew of betting tools such as podcasts, betting tips, a live betting schedule, and their streaming app.

Let’s start with their tipster service. It consists of a team of professionals who predict matches nearly daily. It’s a transparent platform and you can view each tipster’s betting history before you follow their predictions.

On the flip side, there are podcasts you can subscribe to and listen to if you want to get match overviews, injury reports, and news. Crucially, the podcasts are categorized based on what they discuss. You can join a live betting podcast, one for horse racing all stick to pre-match football betting.

William Hill’s betting apps are designed for people who prefer native apps to websites. So, you can download an app for your iOS or Android device. However, don’t except any differences with using the company’s website.


William Hill is a major player in the online sports betting industry. But as you probably know, you don’t always want to follow what’s popular. Fortunately, William Hill fits the bill of a reliable football betting partner, from its odds and payment options to betting tools and wager types.

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