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Werner: Top Four Needed & Anfield Name Could Be Sold

Liverpool chairman Tom Werner admits they expect a top four finish after their transfer outlay, and is also considering selling the rights to the stadium name.

Werner hopes to increase Liverpool’s ability to spend in the transfer market after evaluating different sources of revenue for the club. The American owner is looking into the possibility of selling the naming rights of Anfield and describes the talks as “interesting”.

However, the majority of Liverpool fans are dead-set against the idea of losing the famous ‘Anfield’ name, even it is means less funds available for transfers.

Having invested £100million in players in the past six months, Werner is looking for Champions League qualification. He said:

“We all agree we want to see improvement, and certainly, finishing in the top four would indicate that.”

Submitted by Football Friends



  1. chambers

    August 17, 2011 at 11:15 am

    This club seems to be descending into a different fairyland.Progress is needed BUT don’t make money to compete like other clubs and sell Anfield naming rights! On top of that turning the team into almost a complete English turnout which is supposed to bring success and riches by getting into Europe again! Looking at LFC sites you see team selection of 8 or 9 English players and 2 or 3 non-nationals! Even with the pick of nationals countrywide England can’t get a team worthy of being in the top 15 so why would this LFC be showered with glory? Nonsense!

    • charlie

      August 17, 2011 at 12:30 pm

      ur post makes no real sense.

      • Andy

        August 17, 2011 at 12:49 pm

        Haha You’re right. That post by chambers makes no sense at all. It’s like he’s used one of those translation tools on the net and his post has come out all garbled!

    • joneski22

      August 17, 2011 at 1:01 pm

      what the fook are you talking about? you contradict yourself about 4 times in this post, ya dick!

      • Miles

        August 17, 2011 at 1:51 pm

        @charlie, Andy & jonesk122: Stop burying your heads in the sand mates. No amount of sweeping the dirt under the carpet is going to conceal how foolish it is of Kenny to go all-British.

  2. Neil

    August 17, 2011 at 2:23 pm

    Kenny’s gone all British eh?

    Players brought in since Jan 11…

    Suarez (Uraguay), Carroll (Toon), Henderson (Maccam), Adam (Weegie), Doni (Brazil), Enrique (Spain).

    It’s like Kenny’s building Anfield Rainbow Nation!! Seriously though, unless I’m mistaken, almost half of these players neither have the (dubious) pleasure or privelage of a British Passport. If you listen to anything coming out from Commoli, Dalglish et al, they speak about the emphasis being on the recruitment of young yet proven (statistically) talent from the Premier league, as we attempt to hit the ground running yet ensure the long term viability of the wage bill (over-pay on up-front fees but importantly pay below the infalted market rate for salaries (compare Carroll on c£60k to Aguerro on c£200k a week). These players are also more likely to be committed/loyal (i.e. not bugger off back to Spain when the s$%t hits the fan) and will command a decent sell on fee (subject to the absence of a complete deteriotation in form and health).

    It’s very much like buying a car, which is 12 months old – it’s run in and although you pay a fair whack up front, your sell on value is still fair when it hits 60k (i.e. 28), rather than sod all when it hits 100k (i.e. 32).

    To be honest, I think we’ve bought well to date – particularly on Enrique, Adam, Suarez and Downing. I think that Carrol and Henderson will take longer to make the grade, and hell may never realise their potential (which they undoubtedly have in bucket loads) in a red shirt. The thing is though, Kenny and Commoli have a plan, and that’s good enough for me. As reds, we all need to start learning to have a bit of faith again. We’ve walked on through the rain and the sun is out on the blessed side of Stanley Park once again…

    • R3d 0r D34d

      August 17, 2011 at 3:39 pm

      Faith yes, but not blind faith

    • igorsuncledave

      August 17, 2011 at 6:48 pm

      Thanks Neil you saved me a great deal of typing there mate. Good post

    • Marvel

      August 18, 2011 at 10:55 pm

      agree with u. didnt know a couple of u guys from ourkop are also here

  3. Don

    August 17, 2011 at 7:34 pm

    For those who don’t wish the club to earn stadium naming rights revenues, please fork over the cash. It could add up to a hundred million or more. To keep pace with the rest of the top clubs, LFC needs all the revenues it can collect. Wasn’t the first club to sell kit advertising LFC?

  4. Andy

    August 17, 2011 at 9:46 pm

    Surely the ‘Anfield’ name can be incorporated somehow should new naming rights be the option.

  5. Hill

    August 17, 2011 at 9:57 pm

    I think the owners are throwing everything they can at making their tenure a succes. You can’t argue with the net outlay so far this summer, but at the same time you can’t expect them to have Citylike funds. This is exactly the kind of leadership Liverpool had been crying out for. They’ve listened to the fans and brought back King Kenny. I’m sure they’d not sell naming rights, if that’d alienate them from the fans neither. I only think it’s fair to assess the financial implications though. If the price is right and the protests of the fans not to extreme, then it could be the boost needed to challenge the likes of United, Barca and Real financially once the FFP rules kick in.

  6. Dan

    August 18, 2011 at 1:42 am

    I have to say I wasn’t that happy with signings at first but having time to digest them I would say Carroll was a very expensive buy but I do believe he will give us 20 goals or more this season. Henderson I feel is a big risk but if it pays off then not a bad buy at all. As for the rest cannot really complain at all. For those who say we have too many Brits please look at the Mancs they haven’t dine so bad as much as I hate to admit it.

  7. Chan

    August 18, 2011 at 8:16 am

    KD’s obsession on buying British and overpaid for them would come back to haunt him. There is no guarantee these players would be loyal, remember S.Mcmanaman and one Micheal Owen? And who is Owen playing for right now?
    Oh and who was the best players in the Sunderland game? Suarez and Enrique who does not hold British passports the last time i checked.

  8. RoGue

    August 18, 2011 at 9:32 am

    I have to say Henderson and Carroll were a bit overpriced but the rest were worth it and no, I do not agree with the idea that KK is going British. All in all, this transfer market has been great now, KK just has to bring in a centre back and a right winger. I would go for Cahill to replace Carra in the future. Lastly, Nasri would be the most suitable man to provide us with width and speed on the right flank.

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