Gunners Ditch Nike After Agreeing Record £25m Deal
Arsenal are set to sign a new record £25m-a-year shirt sponsorship deal with Adidas, according to the Telegraph.
The Gunners are set to ditch their long-term association with Nike when the current contract expires in 2013/14 in favour of a switch to Adidas.
Arsenal will be boosted financially when a number of key commercial deals expire over the next two years, with the new shirt sponsorship deal set to make the club an extra £12m per year.
Nike’s current deal is worth £12m-a-year but the agreement with Adidas is believed to be worth almost double that figure at £25m.
Arsenal are a lucrative brand to be associated with, selling 800,000 shirts each year – Nike’s third highest seller behind Manchester United and Barcelona – so it’s easy to see why Adidas are keen to link up with the North Londoners.
Adidas and Liverpool cut ties last season after failing to agree a new deal and the sportswear giant are keen to link-up with a club of similar stature and are set to renew their association with Arsenal that ended in the mid-1990’s.
The partnership with the Gunners is part of a wider strategic decision for Adidas to try and ‘own London’, with the company also attempting to add Fulham to their growing London-based portfolio of clients.
Are Arsenal fans happy with the impending switch to Adidas? Get involved in the comments section.
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Charlie
October 26, 2012 at 12:07 pm
Commercial revenue of Arsenal has been poor over the last decade. Partly due to the fact that they committed to a very long-term deal with Emirates and the fact that there has been an explosion in the value of Premiership sponsorship deals during that time. The sooner those deals run out and Arsenal can secure better deals the better, this is a step in the right direction.
49Unbeaten
October 26, 2012 at 12:26 pm
The two problems I have with adidas are that:-
1 – We’ll have 3 stripes running through our white sleeves and
2 – All of their kits are desgined the same for each club just in a different colour. So our kit will look exactly the same as Chelsea’s but in red and white rather than blue. Adidas kits are pretty boring in that respect. Nike kirs are pretty much taylor made for each club…..
gooner
October 26, 2012 at 12:26 pm
“Nike’s current deal is worth £12m-a-year but the agreement with Adidas is believed to be worth almost double that figure at £25m.”
(-_-)
49Unbeaten
October 26, 2012 at 12:29 pm
I saw that too. Bad maths haha.
49Unbeaten
October 26, 2012 at 12:28 pm
The extra cash will be great but we’ll look like every other club in an adidas kit…..
Lobsta
October 26, 2012 at 1:31 pm
25-12=13, 25÷2=12.5, 12×2=24.I hate maths, but dam man.. Its a humiliating shambles
Lobsta
October 26, 2012 at 1:33 pm
O yea and the deal is pretty sweet, if its true though
Gooner 4 life
October 26, 2012 at 7:08 pm
We’re gonna look like Liverpool, hope Nike gives us an improved offer