New Chelsea 2013/14 Home Kit Launch Teaser: Part 2

By on April 5, 2013

On Thursday we brought you part 1 of the Adidas teaser campaign ‘It’s blue. What else matters? which included two exclusive images and a teaser video in preparation for Saturday’s official launch of the new Chelsea home kit to be worn during the 2013/14 season.

As promised, today we have part 2 which includes two more images (shown above) and they give us further clue’s about what to except when the kit is officially launched tomorrow. Adidas promise a launch that will showcase the players like we’ve never seen them before and judging by the images, blue paint is going to play a major part!

We’ll be covering the launch on Saturday and will have behind the scenes imagery, official campaign player imagery and video content up on the site tomorrow morning. Until then, take a look at all the teaser images, including the two images from part 1 of the campaign below, and come up with your own thoughts on what might be in store this weekend.

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One Comment

  1. LaughableAdidas

    April 6, 2013 at 12:30 am

    Adidas have revealed on their Twitter account that you can now pre-order the kit without seeing it but they won’t actually reveal what it looks like for another few weeks, what an absolute piss take! Don’t announce the launch of a new kit to then tell fans during the “launch” that it’s actually a pre-launch launch FFS!

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