5 Ways a football club can benefit from SaaS

As a modern football club, it is important to stay up-to-date with the latest technologies and tools to improve efficiency, communication, and performance. In fact, over the past decade, football clubs have been increasingly focused on data and boundary-pushing technology to help, ultimately, with the commercial value of the club.

Ticketing

Some SaaS platforms are general tools that football clubs can benefit from, whilst others are specifically designed for the needs of football clubs. An example of a company that speaks to both is SECUTIX, which provides more efficient sport events tickets.

By using state-of-the-art cloud infrastructure, safe and efficient ticketing sales can be completed. To create such a fluent service yourself, the football club would need to invest a lot of money into an in-house team of programmers and experts – it simply would end up costing more, and likely still not be as functional and smooth.

Collaborative team management

One area where SaaS can be particularly useful is in team management and collaboration. Platforms like Asana and Trello can allow clubs to create and assign tasks, set deadlines, and track progress on projects. Within these projects, access can be assigned to appropriate members of staff in which they can read or contribute themselves.

These tools also enable team members to communicate with each other and share documents and files, making it easier for everyone to stay on the same page. Football clubs are run on collaborative efforts, with coaches specialising within their own specific roles. Thus, more overarching projects – for example a player report – needs input from many different personnel.

Video analysis

Another way that SaaS can benefit a UK football club is through video analysis. Services like Hudl, among others, provide advanced tools for analysing game footage and identifying strengths and weaknesses in a team’s performance. They’re fully customisable ways to analyse performance within games and training.

Clubs can use this information to create tactical plans and make improvements to their play style. They can become the bedrock of payer reports, training, and feedback. And, it goes without saying that clubs cannot create such software themselves – SaaS software often requires no upfront investment either.

CRM

Every business needs a customer relationship manager, and football clubs are no different. There are various CRMs that are focused on sports clubs which can help football clubs manage and track interactions with fans, sponsors, and other stakeholders. More than any other business, the customers – or fans – are core to the business and maintaining a strong relationship with them is vital, particularly in this globalised world.

Marketing

Most of a club’s revenue doesn’t come from ticketing sales per se, but from global TV deals, merchandise, and sales around the world. In other words, football clubs need to be experts in global marketing, and SaaS software can help with this. Adverts, emailing services, and social media management are all ways in which SaaS helps deliver world-class marketing campaigns.

Conclusion

In conclusion, there are many ways that a UK football club could use SaaS services to improve its operations and performance. From team management and collaboration to ticketing sales and keeping a close relationship with its fans, these platforms offer a range of solutions that can help clubs operate more effectively and efficiently.