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New Liverpool MD Discusses Stadium Move & Previous Owners

Ian Ayre, Liverpool’s MD, is an honest and refreshing man with a good commercial pedigree and thus far has proved himself to be the ideal man at the helm of Liverpool FC, thank God that clown Purslow is long gone.

In a candid interview he discussed the proposed new stadium, the former disasterous previous owners Hicks and Gillette and he praised current custodians FSG. On the stadium he said:

“If we’d started building in 2007 we’d be in it by now. It could have been brilliant but we’ve probably set ourselves back several years,” he said.

The new owners of Liverpool, Fenway Sports Group, are currently considering whether to build a 60,000 to 72,000 all-seater stadium in Stanley Park or to redevelop Anfield. Ayres said there could not be a greater difference between the previous regime and the current one.

“There was a great opportunity to maximise the value of the club and they [Hicks and Gillett] were right, it needed a new stadium and new people,” Ayre told the Liverpool Daily Post’s Business Magazine.

“What they got fundamentally wrong was using leveraged finance to run the business and try to develop the business. Without the significant increase in revenues God knows how much of a mess we would have been in.

“What we have now is people who really understand how to own, operate and run a sports business.”

It is reassuring to hear these kind of views expressed by our Managing Director, we are moving in the right direction, at last.

Submitted by Friends of Liverpool




  1. Blindside

    July 2, 2011 at 11:58 am

    I hate to say this but there was ONE big difference and that was in The Cowboys favour ( I know it grates doesn’t it?). They at least admitted that a new stadium was needed but prevaricated over the work whereas FSG prevaricate over the need for it!

    • PK

      July 2, 2011 at 12:16 pm

      Problem is that there is a world wide money problem. So can they get the money to build a new stadium as well as buying new players as our team neeeds a revamap. It all cost money & a large amount

  2. chris

    July 2, 2011 at 1:08 pm

    85000 seats and 300 executive boxes would put this club top of the pile, and would attract bigger sponcers. The finances would snowball and take our club to the top of the table. Merchandising and those executive boxes including matchdays would create record breaking income for the club.. simple, its all about decisions at the highest level…..

  3. Colin

    July 3, 2011 at 9:34 am

    Problem is the economic climate. To build the stadium and the assocaited transport infrastructure would cost at least £450 million at today’s prices, coupled with that is the expected return on that money, with additional monies needed to strengthen the squad.
    Remember Arsenal’s current turnover on a match day is the richest in the world, but they have advantage of being able charge over inflated prices in London, whereas all other teams in Britain don’t have that luxury.

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